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The 5 Steps to Take Before Becoming an Entrepreneur

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If you feel unchallenged in your current role, or believe you have a superb business idea your boss chooses to ignore, it might be time to go it alone and start your own venture. 

Kickstarting your own business cannot only lead to a more rewarding professional and personal life, but it could provide you with greater freedom and potentially a bigger annual salary.

However, before you say goodbye to your job, read the five steps you must take before becoming an entrepreneur. 

Step One: Improve Your Business Know-How

It takes so much more than filling a gap in the market to run a successful business. In addition to developing creative marketing campaigns and effective sales strategies, you must have a strong understanding of financial management, leadership skills, market research, data analysis and problem-solving. To unlock your full potential as an entrepreneur, learn more about an online MBA you can complete in your spare time.

Step Two: Find an Industry You’re Passionate About

A lack of passion for your industry can equal a lack of success. If you have a half-hearted approach to your business, it will fail to reach its potential. If you want to hit your goals with ease and develop a superb reputation, you must enter an industry you love, which will make you want to invest a considerable amount of time and effort into your company.

Step Three: Analyze Your Business

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Before you start investing in inventory, branding and office space, you must analyze your business. For example, you must ask yourself the following questions:

  • Who is your target demographic?
  • How will you engage your audience?
  • Who are your direct and indirect competitors?
  • How do you fill a gap in the market?

If you cannot answer the above questions, you will fail to devise a marketing strategy that will connect with prospective customers. 

Step Four: Seek Support from Your Loved Ones

Before you decide to invest your blood, sweat and tears into a business, you must communicate your ambitions to your loved ones. Their support and advice could be integral to your venture’s success, as they can boost your confidence when you doubt in your ability or can help you to view a business from a new perspective. 

Plus, as you will need to work many long hours and manage a great level of stress, you’ll need them to understand and fully-support your new lifestyle, especially as you might need to work late at night or skip social events to reach your professional goals.

Step Five: Take Baby Steps

A slow and steady approach could help you to build a profitable business. Rather than immediately quitting your day job, consider launching your venture in your spare time. Once your business starts to generate a healthy profit and shows superb potential, you can turn the side hustle into a full-time organization. Starting off small can lead to smaller risks at the start of your business, so you won’t risk your livelihood or finances when kickstarting your new brand.

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Sean Jacobson

I'm Sean, a former HR and business consultant providing you insights into the business world for Leader to Leader.

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